Generation Y. Millennials? The most internet and social media savvy generation in history (not that the internet has been around for very long). A group of young adults who were born in the early 80’s and grew up mainly in the 90s during the time that the internet first appeared. They make up most of Facebook today and most use the internet for their entertainment.
Also Read: Gen-Yers and Social Media
Furthermore they are a generation who aren’t particularly loyal to brands, and they don’t like too much marketing bombardment… But how does one reach Millenials. What makes them “tick”?
Here’s an awesome slideshare from Render Positive, that shows you four ways brands and businesses can reach Millenials in their natural habitat – online, on Social media… ;-)
Key Points To Take Away
- – Millennials care about money and want to be rewarded. Do not be afraid to engage them in promotions and competitions.
- – Don’t bombard millennials with constant updates. Go with content they can relate to.
- – Respect their privacy. Avoid social sign-in if you want them to use your app or website.
- – Don’t leave their questions unanswered. They appreciate your response, even if they do not provide them with a solution.
Related Stories:
More from Experts Talk
Fashionable Social: What To Follow, What To Post, What To Avoid
The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it …
The 10 Top Reasons Why We Use Social Networks [Updated]
We all use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. …
The Top 5 Social Media Stories Of This Week
Facebook's marketplace is getting smarter, our feeds are filling up with 3D photos and Intagram finally launched Nametags!
