In this article, we will look at a few things you can do to help drive quality leads in Facebook Messenger with the new lead generation template.
The best way to start a relationship is to have a conversation. That’s why Facebook launched its new lead generation template in Facebook Ads Manager – a great way to create ads that get people into conversations with your business.
Lead generation in Messenger lets businesses reach out to the right prospects by targeting them through Facebook’s Ads Manager, and helps them drive conversations by asking the right questions.
Here are four tips to help you drive quality leads with lead generation in Facebook Messenger:
- Set expectations – It’s important that you let people know that you’ll be opening a chat to start a conversation, and that they will get value from the exchange. You can use your ad text and CTAs to set the tone.
- Tailor your greeting accordingly – Ideally, you’ll want to make your greeting a continuation of your ad, so that people who start the conversation can clearly understand what will be discussed and what the benefit is of answering your questions. It’s ideal for you to make sure your greeting matches your target audience. For example, those ads targeting Lookalike Audiences could have a totally different greeting
- Start with qualifying questions – Make sure you slowly bring people into the conversation asking the easy questions first. Begin with multiple choice and qualifying questions that include multiple options, and then go into open-ended questions and ask for their contact information last.
- Provide clear next steps – End the conversation flow with some clear expectations for the future, letting people know what they can expect from you following the conversation. For example, let them know what actions will follow – i.e. someone will contact them within 24 hours, etc. This is also the part used to “close the loop” with your Thank You message.
In addition to the above, it’s probably a good idea to keep the number of questions you ask to 10. There you go. If you have access to this feature then give it a try.