Yeap, 2014 is going to be all about Google+. It’s not only the fact that the social network is planning to launch adds that will cover the whole web, it’s also the fact that Google+, well, it has Google as a prefix. Kind of a no brainer.
Also Read: Increase your Google+ Engagement by 281%
1. Take care of your Google+ Page
This means 3 simple things: Title, Custom Link and Description.
[unordered_list style=”bullet”]
- First of all, put the name of your company or brand and make sure you avoid keyword stuffing, as it will add nothing to the mix.
- Then, create your custom link. This is an easy task, provided that you have linked your website to Google+ (for information regarding this task you can see here).
- Right after that, Google+ will prompt you to create your custom URL in the form of {plus.google.com/+YourBrandName}.
- Add your description. Visit your About page on Google+ and on the Story section click Edit. Fill in what’s missing. It will add to your SEO value.
[/unordered_list]
2. Consider Google+ Authorship
The functionality of Google+ Authorship is to tag content with your name and let Google+ know that you are the author of it. Content that is attributed to verified social profiles is much more searchable and, therefore, ranks higher, as it scores better CTR results. It’s a one-step process and all you have to do is the following:
[unordered_list style=”bullet”]
- If you have an email address using your domain (i.e., jane@YourDomain.com), you simply visit the Google+ Authorship page and enter your email address.
- If you don’t have such an email address, you will have to include a link to your Google+profile in the author bio of the site you create content for, following the format: <a href=“[profile_url]?rel=author”>Google</a>.
[/unordered_list]
3. Content
It’s hard to believe it, but Google+ has a very strict etiquette on posting. The following image, found on Dustn.tv will give you a clear idea on how you should post on the social network.
How do you use Google+ to increase your search rankings?
Related Stories:
- [Infographic] How To Format Your Posts on Google+
- Social Signals and Search Engine Rankings
- Google+ is Increasing its Share for Social Login
You might also like
More from Experts Talk
Is There A Back Door To Get Verified On Twitter?
Twitter says it is working on a new verification process. But in the meantime, accounts are still getting verified.
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
The Top 5 Stories On Social Media This Week
Facebook is testing a new email marketing tool, Google adds anxiety disorder self-assessment to Search, and LEGO has a new …
The Top 5 Stories On Social Media This Week
Welcome to this week's top social media news: You can now schedule tweets natively, Instagram rolls out IGTV ads and …
