Twitter is a fantastic platform that allows you to interact with like-minded people where you can learn a lot from fellow digital marketers by joining conversations and reading their content.
- The more tweeting you do the more clicks you’ll get but overdo it and you’ll lose followers. No one wants their timelines hijacked.
- Tweeting keyword rich, relevant content throughout the day will attract followers specific to your industry/interests.
- You can build your Twitter following by following those that follow companies/people similar to you. Don’t go overboard though, Twitter frowns upon this.
- #hashtags are great way to gain exposure during conferences/events and interact with like-minded people.
- Favouriting tweets is a simple way of acknowledging people and in return can earn you followers.
- Look at the discover section of Twitter to see what those you follow are up to; what tweets have they favourited? Who have they followed?
- Use platforms like TweetDeck and Hootsuite to schedule tweets. Also, a relatively new kid to the block is BufferApp which allows you to build up a list of Tweets to go out at set times throughout the day.
- Scheduling tweets during peak times will result in a stream of tweets attracting more eyeballs.
- Twitter is an excellent PR tool, journalists love it. Engage with them and you’ll build your following and raise awareness.
- Twitter now uses its own URL shortener but editing a bit.ly link to make it readable and human friendly can help increase your CTR.
- Twitter lists can be a great source of relevant people/companies to follow who might then follow you back.
- Setting up your own Twitter lists as a resource for others will provide traffic to your profile and can gain you followers.
- Ensuring your profile has a professional profile picture and engaging header background will increase dwell time on your profile and attract more followers.
- Use your Twitter background wisely. Promote your other handles, mission statement, or URL of your site.
- Branding your Twitter page like you would your website will help grow your following. Customise your profile to be consistent with your website.
- Avoid changing your profile picture too often as, like a brand, followers become accustomed to it.
- Interact with key influencers in your industry and you’ll pick up followers along the way.
- Consider using Klout to find out who the most influential people in your industry are.
- Keep note of your most engaged followers so you can call upon them when you want to share content.
- Don’t pester people, if you’ve tweeted them once don’t expect a reply straight away.
- Avoid interacting with too many people that don’t follow you, Twitter can view this as spamming.
- Tweets including pictures get more eyeballs; consider relevant imagery to boost CTR.
- Infographics shared on Twitter are easily resharable and can earn you more followers.
- Instead of retweeting, edit and retweet so the tweet belongs to you but be sure to reference the original tweet author by including a “via @tweeter” at the end of the tweet. This will increase your exposure.
- There are 140 characters to use but humans can more easily engage with shorter tweets; focus on keeping the length of your tweets between 70-100 characters.
- Tweet when your audience are most likely to engage with you and read your tweets.
- If people engage with you, make sure you get back to them, you’ll gain followers by interacting with and acknowledging them.
- Read a nice piece of content? Find the author on Twitter and tell them why you liked it, they’ll appreciate your feedback and might even follow you.
- Quote the most interesting points within an article in a tweet and reference the author and article link. Twitter folk love a good quote!
Guest Post by Simon Hawtin, a Marketing Executive at RateSetter.
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