Social media is a valuable weapon in any event organizer’s arsenal. Whether it’s a conference, seminar, concert, sporting event, fundraiser or club, social should be at the heart of how the event is organized and promoted and it can play a vital role in encouraging engagement on the day itself and maintaining buzz long after it has finished.
A new infographic from Eventility, an online platform for event organizers, highlights 18 incredibly easy ways to do this.
Organizing an event
1. Collaborate with other event organizers
2. Collect RSVP’s online
3. Involve potential attendees in the organization process
4. Find suppliers using online reviews
Promoting an event
5. Create event listings on social networks
6. Integrate social media with registration
7. Use a hashtag
8. Create promotional videos
Encouraging engagement
9. Offer prizes to the most engaged attendees
10. Live-stream the event to reach a global audience
11. Display Twitter walls
12. Encourage attendees to check-in at different locations
13. Provide customer support
Extending the lifetime value
14. Upload the highlights to YouTube
15. Share presentations and write blog posts
16. Collect photos and showcase your work on Pinterest
17. Monitor the buzz and use it to collect feedback
18. Keep your online community engaged all year round
By utilizing these simple tips, event organizers can make their events far more discoverable, reach a far greater audience, enhance the attendee experience and improve customer loyalty.

You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …