PODCAST: 12 Questions with Sharon Baker

Welcome back to this week’s 12 Questions Podcast. This week we had the pleasure of chatting with yet another brilliant digital veteran – Co-Founder of Agency:2 and COO of one of Europe’s fastest-growing social ad-tech companies… Mighty Social! Welcome Sharon Baker!

Sharon comes with over 20 years experience in digital and social media marketing. Starting her career in telecommunications, she made the move to DoubleClick and then the BBC, where she oversaw change management projects that assisted in the uptake of new technologies.

Now she runs a rapidly-growing, award-winning business with a wide range of leading global clients including Mattel, Microsoft, Sony, and Worldpay.

They are proud to be disruptive within the digital ad world by segmenting audiences in realtime with dynamic creative, to maximise response rates via patent-pending technology, the ATOM.

Sound familiar? That’s because they split the two Co-Founders into two! Remember Joel Davis? Well, Sharon’s here to express her own views within the future of social media and the industry as a whole and fun fact she’s a big proponent of the voice-driven element of tech at the moment.

.@agency2: Knowing your audience and having the ability to make sense of the masses of data is key to social media success.

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For more brilliant insights stay tuned weekly. Next up… Head of Growth and Co-Founder at Growth Tribe, David Arnoux.