Welcome to this week’s 12 Questions Podcast! This week’s guest is a BIG fan of Youtube so… you guessed it, we are talking A LOT about video content and relevant tactics.
This week we speak to Founder and Managing Director of Terrier and one of my many teachers – Patrick Macnamara! As stated above, he’s very much a “video guy,” but his experience doesn’t stop there. He comes with a wide range of experience that extends from TV to SEO, social, and more; making his insights all round great tips to improve your social media game!
The name of his social media game..? Strategic planning. He has some great insights on how you can start to think of your content as the sum of all its parts and how that strategy can go on to boost organic search and beyond.
Admittedly, like many of us, he’s NOT so sold on social media being able to showcase ROI, but don’t fret… he has ways around that too!
His most prominent tip? Youtube TrueView in-stream ads! He swears by them in short form; 15-20 seconds to be exact! Why? Have a listen!
Patrick is also a big proponent of retargeting but NOT in the traditional sense… your frequency should NEVER exceed 1… and he’ll tell you why! My favourite bit?
If you are looking for a way to set yourself apart from your competition, he’s got some great tactics that will do so! As always, stay tuned for more expert insights!