Welcome back our 12 Questions Podcast! This week’s guest is Head of Social Media at Hug London – Katherine Heath. Her role entails more than profit and her passion for social media lies in helping industry-defining brands connect with their target audience, through creative storytelling and human engagement.
She’s a creative at heart, with a passion for Instagram. Obviously – and her passion for photography is not only proof of that, but what transitioned her into social media in the first place.
So if you’re looking for some brilliant insights into organic strategy and brand development… she’s your girl!
But don’t just take my word for it, have a listen! You can catch her thoughts on platform loyalty, digestible content, consumer expectations and more! My favourite bit:
Her thoughts on the “psychology of social” are pretty brilliant as well. So get to it. As always, stick around for more expert insights weekly.
You can also catch up on some of our previous experts on Soundcloud.