Welcome to this week’s 12 Questions Podcast, coming to you all the way from the Big Apple, I had the pleasure of chatting with entrepreneur, keynote speaker, marketing expert, and CEO/Founder of BOLD Worldwide – Brian Cristiano.
I can promise you, he isn’t a fan of Snapchat. As for Instagram… that is his favourite! He believes in the strength of understanding your business objectives, and how to apply them. Enjoy!
Brian believes the future of social is up to the platforms understanding their audience and technology. AR/VR is coming, but not in the way we’d expect.
When it comes to communicating on social media? Brands need to find their voice, be comfortable with it and consistent in its application of its messaging. Look at Wendy’s for example!
And the ad format of the future? Video is here to stay, but live video will continue to grow and become better understood and utilised by brands in 2018. Want to learn more? There is SO much more! Listen in above, or in-app here.
You might also like
More from Experts Talk
Top 6 Clubs You Never Heard Of That You Need To Join On Clubhouse
Clubhouse users will tell you to join as many clubs as possible, but how do you know which ones are …
Welcome To Clubhouse: An Insider’s Look
Clubhouse is all the rage. It's new, it's audio and it is extremely addictive. The hype is real and I'm …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
How To Add And Remove People In Group iMessages
Group iMessages make it easy to stay in touch with your friends or colleagues, as long as you can keep …
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
