Welcome to this week’s 12 Questions Podcast, coming to you all the way from the Big Apple, I had the pleasure of chatting with entrepreneur, keynote speaker, marketing expert, and CEO/Founder of BOLD Worldwide – Brian Cristiano.
I can promise you, he isn’t a fan of Snapchat. As for Instagram… that is his favourite! He believes in the strength of understanding your business objectives, and how to apply them. Enjoy!
Brian believes the future of social is up to the platforms understanding their audience and technology. AR/VR is coming, but not in the way we’d expect.
When it comes to communicating on social media? Brands need to find their voice, be comfortable with it and consistent in its application of its messaging. Look at Wendy’s for example!
And the ad format of the future? Video is here to stay, but live video will continue to grow and become better understood and utilised by brands in 2018. Want to learn more? There is SO much more! Listen in above, or in-app here.
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