Did you know that 87 percent of Small and Medium Businesses say that social media has helped their business, and that 85 percent of business decision makers declare that at least one social media platform has influenced their technology purchase decision?
Still not convinced? How about this: 35 percent of marketers have generated a customer via Twitter, and social media sites and blogs now reach eight out of 10 U.S. internet users, accounting for 23 percent of all time spent online.
This infographic from Zift Solutions presents 12 incredible statistics that reveal why social media has become the root of modern marketing.
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