When faced with the challenge to create an offline campaign for Nescafé that will also live on social, Drap, a Zagreb based agency, took a look at what Nescafé fans really loved. What they found was to become the key to their campaign: fans love the iconic Red Nescafé mug.
Also Read: Get A Free Coffee With Just A Foursquare Check-in
Drap also took inspiration from the love lock bridges trend, where lovers “lock” their loves using traditional locks on bridges. As a result, Drap decided to lock up 1000 Nescafé mugs along walkways, bridges and park benches, using 4-digit bike locks.
Users were invited to unlock their mug through the a dedicated Facebook application. Users had to select their exact location and they would receive the code to open the lock to their own Nescafé Red mug.
But that’s not it, the experiential activation went further by exchanging the bike lock for a free coffee and an additional Red mug.
Check out the campaign on video:
Related Stories:
- Remember Why you Actually Used Facebook?
- Women Rule Over Social Media
- Stickers Are Coming To Your Facebook Timeline
More from Creative Campaigns
Facebook Targeting For Campaigns Focused On Sales
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
Facebook Makes Changes To Its Branded Content Feature
Facebook announced three changes to branded content and the expansion of its Brand Collabs Manager to several new countries.
Snap Updates Snapchat Lens Studio, Adds New Templates
Last week Snap updated Snapchat Lens Studio with new templates that allow creators to take advantage of advanced AR features.
