When faced with the challenge to create an offline campaign for Nescafé that will also live on social, Drap, a Zagreb based agency, took a look at what Nescafé fans really loved. What they found was to become the key to their campaign: fans love the iconic Red Nescafé mug.
Also Read: Get A Free Coffee With Just A Foursquare Check-in
Drap also took inspiration from the love lock bridges trend, where lovers “lock” their loves using traditional locks on bridges. As a result, Drap decided to lock up 1000 Nescafé mugs along walkways, bridges and park benches, using 4-digit bike locks.
Users were invited to unlock their mug through the a dedicated Facebook application. Users had to select their exact location and they would receive the code to open the lock to their own Nescafé Red mug.
But that’s not it, the experiential activation went further by exchanging the bike lock for a free coffee and an additional Red mug.
Check out the campaign on video:
Related Stories:
- Remember Why you Actually Used Facebook?
- Women Rule Over Social Media
- Stickers Are Coming To Your Facebook Timeline
You might also like
More from Creative Campaigns
Bill Nye Explains Why Bombay Sapphire And Tonic Taste So Good Together
What do Bill Nye and Bombay Sapphire have in common? Not much, except the new ready-to-drink Bombay Sapphire & Tonic.
Here Is Why Apple Will Never Bring iMessage To Android
Apple believes bringing iMessage to Android would hurt its business and uses the service as a way to "lock-in" customers.
This Week: The 10 Most Talked About TV Ads On Social Media
Welcome to the new edition of our 10 most talked-about TV ads on social media: Google does it right again.
Twitter Looked Into Possible Clubhouse Acquisition
Twitter held acquisition talks with Clubhouse with a deal value of around $4 billion, according to reports from Bloomberg.
TikTok Introduces A New Video Editor For Native Video Ads
The new TikTok Video Editor makes it easy for advertisers to easily and effortlessly create native TikTok video ads.
Pinterest Ads Launch In Brazil
Pinterest is expanding its advertising solutions into Latin America, for the first time, with the launch of Pinterest Ads in …
TikTok Introduces Auto Captions
TikTok is launching auto captions in an effort to build a more inclusive app experience for users who are deaf …
Pinterest Launches Its First B2B Campaign In Selected Markets
Pinterest has launched its first B2B campaign aimed at advertisers in the US, the UK, France, Germany, Canada, and Australia.
The Real Reasons Why You Are Not Getting More Twitter Followers
Like many, you want to get more Twitter followers, but fail to gain the audience you were hoping for. You …
