Google’s ever-changing search algorithm is intricate. The search giant handsomely rewards those who crack the code, but punishes those who haven’t.
Studies show that the top-ranking position on Google yields a 30% CTR, but that number drops to less than 2% by the tenth position.This makes pandering to Google essential for success, in any online niche. Building quality SEO relies on understanding the most common reasons why Google hates some websites.
You’re Ignoring Mobile
Google has placed an enormous emphasis on mobile optimisation in recent years. And why shouldn’t it? The U.S. smartphone market currently sits at 207 million users. Capitalising on smartphone users means designing a mobile responsive website. Responsive websites’ shared URL, shared HTML, and dynamically changing layout makes them a Google favorite.
People Aren’t Sticking Around
Google measures bounce rate, or the percentage of people that leave your website without navigating from their landing page. A high bounce rate tells Google your page layout is poor. In Google’s eyes, a well laid out page will drive clicks to other pages.
Your Terrible Time On Site
Similarly, time on site is a little like bounce rate, but instead measures how long users stay on your webpages. Google equates long time on site with a quality website. Weak content and poor web design influences users to turn elsewhere, and decreases time on site.
You Scream SEO Exploiter
If your website is dedicated solely to SEO, expect to get dinged on search rank. Google wants to see webpages dedicated to helping users. This means things like phrase domains and keyword stuffing will hurt your search rank.
Your Links Are Low Quality
Google recently released its Penguin 4.0 update that allows the search giant to monitor links in real time. Using low quality links between Google updates is no longer a viable strategy.
Increase your search rank, by linking out to authority websites. These are your .gov, .edu, and trusted new sources. Links to webpages that link to an authority website are also ok. Anything beyond two degrees of separation could hurt your search rank though.
You’re Lacking A Sitemap
Your sitemap refers to a “map” of your website’s page structure. Failing to submit a sitemap makes it difficult for Google to “crawl” your website. Anything that hinders Google’s job will also decrease your search rank, so create your own sitemap and submit it to Google.
Your Meta Tags Are To Blame
Meta tags are short text strings within HTML code that describe a page’s content to Google. Google reads the tags and then determines your website’s focus. Tags that inaccurately describe your website’s content will confuse Google, and lower your search ranking.
Your Site Speed Is Abysmal
Google places heavy emphasis on the end user-experience. Websites that load slowly, are deemed inefficient thus they are penalised. This is not surprising, as 40 percent of users will abandon a website that takes more than three seconds to load.
Your Content Is Weak
Content is king in the end user experience. Strong content tells Google that your website is relevant, an authority on your topic, and thus worth recommending to users. Weak content tells Google to ignore your website altogether. A website could shine everywhere else, but without content it’s destined to fail.
Google Doesn’t Trust You
Low trust is a culmination of the previous reasons Google hates your website. Put simply, Google is going to trust websites that cater to users and proper SEO practices. If Google doesn’t trust your website, it has no reason rank it in SERPs.
Keep these ten things in mind, and making friends with Google will come naturally. Just remember… Google doesn’t forgive easily.
➡️ Read Next: How To SEO Optimise Your LinkedIn Company Page
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
How To Add And Remove People In Group iMessages
Group iMessages make it easy to stay in touch with your friends or colleagues, as long as you can keep …
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
