In this day and age, TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spent, does not always link to how successful a spot gets to be on social!
This week, GEICO rules (again – seriously, how many TV spots do they produce?), Taco Bell, a newcomer ranks #2 (what an awesome spot!) and Apple completes the podium.
#1 – GEICO, ‘How to Draw a Masterpiece’
| 8.25% Digital SOV | 4,316,277 Online views | 22,805 Social Actions | $4,024,731 Estimated TV spend |
#2 – Taco Bell Nacho Fries, ‘Web of Fries’
| 3.09% Digital SOV | 35,239 Online views | 32,387 Social Actions | $6,232,822 Estimated TV spend |
#3 – Apple iPad Pro, ‘What’s a Computer’
| 1.97% Digital SOV | 316,546 Online views | 15,418 Social Actions | $1,896,098 Estimated TV spend |
#4 – Apple iPhone X, ‘Selfies on iPhone X’
| 1.52% Digital SOV | 329,128 Online views | 11,282 Social Actions | $6,260,083 Estimated TV spend |
#5 – 2018 Lexus LC 500, ‘Black Panther: The Road Ahead’
| 1.16% Digital SOV | 592,334 Online views | 3,460 Social Actions | $1,469,215 Estimated TV spend |
#6 – L’Oréal Paris Elvive, ‘Comeback’
| 1.15% Digital SOV | 740,566 Online views | 675 Social Actions | $1,755,644 Estimated TV spend |
#7 – Bud Light, ‘Ye Olde Pep Talk’
| 1.05% Digital SOV | 44,827 Online views | 10,592 Social Actions | $3,333,372 Estimated TV spend |
#8 – CoverGirl, ‘Unapology’
| 0.85% Digital SOV | 474,338 Online views | 1,848 Social Actions | $1,577,072 Estimated TV spend |
#9 – McDonald’s $1 $2 $3 Dollar Menu, ‘Play Date’
| 0.53% Digital SOV | 172,889 Online views | 3,021 Social Actions | $5,417,572 Estimated TV spend |
#10 – GEICO, ‘Washington Crossing the Delaware’
| 0.41% Digital SOV | 112,327 Online views | 2,322 Social Actions | $11,918,281 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity to evaluate ad performance compared with its industry set.
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