In this day and age, TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spent, does not always link to how successful a spot gets to be on social!
This week, GEICO rules (again – seriously, how many TV spots do they produce?), Taco Bell, a newcomer ranks #2 (what an awesome spot!) and Apple completes the podium.
#1 – GEICO, ‘How to Draw a Masterpiece’
| 8.25% Digital SOV | 4,316,277 Online views | 22,805 Social Actions | $4,024,731 Estimated TV spend |
#2 – Taco Bell Nacho Fries, ‘Web of Fries’
| 3.09% Digital SOV | 35,239 Online views | 32,387 Social Actions | $6,232,822 Estimated TV spend |
#3 – Apple iPad Pro, ‘What’s a Computer’
| 1.97% Digital SOV | 316,546 Online views | 15,418 Social Actions | $1,896,098 Estimated TV spend |
#4 – Apple iPhone X, ‘Selfies on iPhone X’
| 1.52% Digital SOV | 329,128 Online views | 11,282 Social Actions | $6,260,083 Estimated TV spend |
#5 – 2018 Lexus LC 500, ‘Black Panther: The Road Ahead’
| 1.16% Digital SOV | 592,334 Online views | 3,460 Social Actions | $1,469,215 Estimated TV spend |
#6 – L’Oréal Paris Elvive, ‘Comeback’
| 1.15% Digital SOV | 740,566 Online views | 675 Social Actions | $1,755,644 Estimated TV spend |
#7 – Bud Light, ‘Ye Olde Pep Talk’
| 1.05% Digital SOV | 44,827 Online views | 10,592 Social Actions | $3,333,372 Estimated TV spend |
#8 – CoverGirl, ‘Unapology’
| 0.85% Digital SOV | 474,338 Online views | 1,848 Social Actions | $1,577,072 Estimated TV spend |
#9 – McDonald’s $1 $2 $3 Dollar Menu, ‘Play Date’
| 0.53% Digital SOV | 172,889 Online views | 3,021 Social Actions | $5,417,572 Estimated TV spend |
#10 – GEICO, ‘Washington Crossing the Delaware’
| 0.41% Digital SOV | 112,327 Online views | 2,322 Social Actions | $11,918,281 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity to evaluate ad performance compared with its industry set.
You might also like
More from Featured
Go To Hell With Airbnb
This year, to celebrate Halloween, Airbnb invites travelers to go to Hell, an unincorporated community in Michigan.
The Google Pixel 5 Will Cost You $699
Google has officially announced the upcoming Google Pixel 5, its latest Android flagship phone. I will be available on October …
Facebook Introduces New Messaging Features In Instagram
Facebook has injected a bit of Messenger into Instagram, allowing users to communicate across apps more easily.
Facebook’s New Accounts Center Lets You Control Connected Experiences Across Its Apps
Facebook takes one more step towards unifying its apps with a new Accounts Center that lets you control connected experiences …
Pornhub Releases “Not My Job” Campaign To Promote Its New Line Of Sex Toys
“Not My Job” is Pornhub's new campaign, asking you to stop using household items for your personal pleasure.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Reddit Partners With NewsWhip To Help Journalists And Media Uncover Great Stories
Reddit is partnering with NewsWhip to help journalists and media find Reddit content for stories, quotes, reactions, and expertise.
TikTok Brings French Football To Life With Ligue 1 Partnership
After successfully launching its TikTok presence, French Soccer Ligue 1 is now introducing its first-ever TikTok challenge to rally fans …
How To Prepare For Cyber Monday During COVID-19
Twitter gives brands five tips to prepare for Cyber Monday's shopping madness during the COVID-19 pandemic.
