Many young people entering the advertising industry think that agency life is all glamorous and fabulous. And boy, are they wrong. At least according to this video from Zulu Alpha Kilo [Warning: NSFW]
Try telling kids nowadays what agency life is like – what it’s really all about – and what they are about to embark on, and you are met with empty stares of disbelief. Sure, it can’t be that terrible – after all, people still work in agencies… Yes, they do, and some flourish. But one thing we can all agree on is the fact that it’s definitely NOT easy. In fact, no job is, especially if you’re fresh out of college and think you can conquer the world.
It’s all rosy in the beginning, but eventually, reality hits. And Zulu Alpha Kilo wants to set the record straight. The creators of the famous “Say No To Spec” video have made another diamond. This time it’s a creative boot camp for young agency recruits, called “Scared Straight Out Of Advertising.”
Sure, it’s meant to make light of the difficulties and particularities of working at an agency, but at times it’s scarily accurate in its parody. Whether you’re talented or not, is besides the point. You are unlikely to be showered with loads of awards anytime soon. However, you may meet many sociopaths who swear a lot at you.
#AgencyLife WILL break you. Marvel in its glory…
“Scared Straight: Out of Advertising” was created by Zulu Alpha Kilo to fill 14 new positions at its agency – and its looking for young people who want to develop. You can find out more here.