Remember when Taco Bell blacked out its entire social media presence in order to attract its following to its recently-launched app? It looks like this move found another unlikely fan – the world-renowned fashion brand Yves Saint Laurent.
The fashion powerhouse recently changed creative directors, with Hedi Slimane “graduating” and Anthony Vaccarello taking the lead. And what’s better than making a bold announcement? Nothing. Instead, YSL decided to spring-clean its Instagram account.
Only this time, YSL took the whole thing to the extreme. The account handlers deleted all material, and left only one post… announcing Anthony’s appointment as the new creative. All 386k followers were left puzzled at this move.
Although no changes have been made on the brand’s Facebook and Twitter accounts, it’s worth mentioning that the Instagram account re-booted on a clean slate, without traces of any material backup.
This move also proves Instagram’s dominance as the medium of preference among fashionistas and the creative industry in general. Fashion brands traditionally have a high visual appeal, so such so that “blackouts” like this get people buzzing and anticipating the next move.
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