We all know that YouTube was the first platform to offer live streaming… back in 2011. In case anyone forgot, both the Royal Wedding in 2011 and Felix Baumgartner’s leap from space in 2012 were streamed live on YouTube. Yet, YouTube has been rather slow to introduce the feature on mobile, even opting to give us 360 degree live streaming on its platform first.
But now, YouTube is bringing live streaming to its mobile app, joining Facebook and Twitter (Periscope) in the live streaming race. Not unsurprisingly, the feature comes in the form of a “big red capture button right there in the corner.”
All you need to then do is “take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time.” Simple!
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It doesn’t end there though. In the blog post announcing the feature, YouTube tells us that you will also be “able to to search for them, find them through recommendations and playlists and protect them from unauthorised uses”. It also tells us that it will be fast and reliable, but we’ll just have to wait and see about that. Here we go… Social Media killed the TV star?