Vogue may be spearheading the fashion industry’s digital aspirations, but Google is also in need of original productions, as the content battle is heating up. Sounds like a match? You bet it is!
Both companies have seen the mutual benefits of such a collaboration, and have partnered up to produce a series of exclusive content showcasing the lavish wardrobes of the world’s most famous supermodels. The series is aptly named “Supermodel Closets.”
The production is shot in 360 (what else?), so that users can peek into the most intimate corners of models’ rooms, and grab a glimpse of haute couture and high street pieces. While all videos are viewable in desktop format as well, it is advisable to use a Google Cardboard or Daydream View headset to best enjoy the experience.
Google has used the latest technology available to capture truly immersive content, which comes in 4K format. Viewers will be able to navigate up and down, apart from the traditional circular, left-to-right view.
The first episode features Kendall Jenner and Cindy Crawford is also confirmed to partipate.
Image courtesy of Vogue.com