Bots are taking over Messenger and their applications for brands are endless! There are bots out there for things like customer service, checking in for a flight, or getting other real-time information from a business, or even for ordering food through Messenger. The latter is the most obvious application of bots for restaurant chains.
In May we reported that Burger King had created a bot to take people’s orders. Today, Pizza Hut is following suit with a chatbot that will not only be there for you to order a pizza, but also to answer questions about it. Surely, the ultimate goal is to make it as easy as possible to order a pizza. It’s not only easy, but accurate as well… and it of course eliminates the need to actually speak to a human being. Some people in particular will really appreciate it.
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Talking at MobileBeat 2016, Pizza Hut’s chief digital officer Baron Concors talked about the bot that will be available in August – not only on Messenger, but on Twitter as well:
The new Pizza Hut social ordering platform is another example of making it easy for our customer to order their favorites from Pizza Hut. We are constantly pursuing ways to simplify our ordering experience. This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time.
The bot will also have a level of localisation as well, allowing users to find specific products available in specific stores.