Facebook is always on the move for new ways to help us promote our businesses on its platform, especially when it also means more advertising revenue for them.
Also Read: Facebook Wants You To Stop Going On YouTube
Remember that call-to-action button Facebook rolled out a few months back? The CTA buttons were brought on your Facebook page, so that you could invite users to sign up for your newsletter, book a reservation, use your app, watch or a video or a couple other things.
Well it seems like Facebook is now letting us pay to promote this CTA button and reach more users on their Newsfeed.
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Starting straight away, you will not be able to select “Promote” from the drop-down menu on your page’s CTA button.
A quick click will allow you to edit your promotion, choose who you are trying to reach and modify the text used in your ad:
There is no doubt this new promotion feature will cash out on the need for businesses to recruit more subscribers or lead more users towards their online shops. And in the days where everyone is talking about the in-page Facebook shops, the latter is the most likely to hit the heart of page many page admins.