Many brands are turning to Instagram to show their creativity. But few go further than posting creative imagery. Yet there is so much more to do with Instagram – including using the platform’s tiled feed to create real experiences. That’s what Heritage Toronto did.
Heritage Toronto is a nonprofit organisation that celebrates Toronto’s historic and cultural landmarks. This time the organisation chose to document the city’s epic street art scene, and for that they chose Instagram.
Graffiti Alley is a recently-launched Instagram account that owes its originality to being an “Instatour” on one street in Toronto. In fact, the account claims to have published the “world’s longest photograph of graffiti.” Graffiti Alley is one ingenious use of Instagram tiling. It transports you across a Toronto street where a continuous Instagram graffiti wall has been created.
Here is a preview:
Head over to Graffiti Alley on Instagram for the real experience. On your mobile device of course.
More from Creative Campaigns
This will end up being a big lesson for the community manager behind Snapchat's Twitter account: never challenge an unhappy …