If you take social media seriously, you put a good deal of thought into what you post. You make sure it isn’t boring. It is entertaining. Or Useful. Or Fun. So you go to all this trouble to be relevant and, like your wedding, it’s all over in a pitiful fraction of the time it took you to plan it.
While the perfectly-crafted message you sent out into the either will technically live forever, the truth is that most of our posts die an irreverent and silent death within 30 minutes after they are posted. With only a fraction of our audiences knowing it ever lived.
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So it’s no surprise that software like Edgar is making its way with a splash into social media management. In short, Edgar continually recycles our “dead” posts, offering immortality to all that hard content sourcing.
Essentially a digital Ferryman, Edgar situates itself on the river Styx of social media – and brings posts back to life. Over and over again.
Good news for busy posters of largely evergreen content willing to pay $49/month for post immortality. But fail to keep your Edgar library topped off and you risk sounding like a broken – and outdated – record. Or, to take our analogy all the way indeed, your automated posts start looking like haggard zombies that just won’t die.
Which is likely the fear behind my reticence about all social media scheduling systems. That – or I’m a straight-up control freak. I read seven different social media news and blog sites every morning, but when it comes to posting, I guess I’m pretty old school. And I’m totally okay with that!
I prefer to decide every day how my posts will look and feel. I am partial to being truly present on the social platforms I use most. In sum, I take the “social” in social media pretty darn literally. So though Edgar’s offer to infinitely recycle my curated content is tempting, I am not yet so desperate with my time to outsource my social resurrections. Instead, I watch my website, Pinterest, and hashtag traffic to know when the time is right to bring a post back from its vacation playing badminton on puffy clouds.
Where do all my “dead” posts go? I pin them to a Pinterest board of intensely useful evergreen content. I suppose it is more like digital purgatory than a permanent afterlife of silence. It is certainly not the cold demise of an algorithm-determined rebirth.
My favorite posts wait there contently for my Zeus-like good judgment to decide when the time is right for an encore. I retain the sense of social presence I value so much. Making my own second-life decisions about social posts costs me no more time than it would for me to automate them.
And I get to keep my dime.
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