Congresses are always a great place for companies and CEO’s to make revelations. And the Mobile World Congress – taking place in Barcelona -could not be the exception to this rule, of course. In fact it’s the perfect place for a giant like WhatsApp to make big announcements.
All in all, Jan Koum, CEO of WhatsApp, announced that the instant messaging app will now develop voice services, in order to expand its suite of communications. This move puts WhatsApp into direct competition with Viber, which offers messaging and voice services to users of the application and landlines, as well.
This turn of events could be interesting by itself alone, but now, following the recent acquisition from Facebook, it’s much more exciting. It seems that Facebook is not only acquiring a huge database, user growth and access to youngsters, but it’s also a step closer to its initial vision: Connect the world.
This could prove to go against the carriers, who will see the voice services drop and their bandwidth used solely by data services, however, WhatsApp (according to Techcrunch) will partner with carriers to offer special tariffs to access the app.