In case you were wondering, you can head straight to East London’s Shoreditch High Street and see it for yourself. Keep reading for the details.
In the lineup for Valentine’s day, brands try to woo customers with smart campaigns that will capture their attention. And, boy, Eve Mattress has definitely succeeded in doing so, by taking over one of the most covet spots in London. If an interactive billboard at the heart of the hip East London can’t grab your attention, then nothing can.
The recipe of the campaign is simple: Enter your and your loved one’s names on the dedicated micro-site and see them in personalised pillows, designed by SuperMundane. In other words, you can watch your PDA live on the big screen here and now.
You can catch Eve’s #PillowTalk campaign till Tuesday, February 14th, live on their YouTube channel.
☀️hello&goodmorning! ⠀ 🎉we've teamed up with #supermundane to create our new #personalised Alphabet Pillows with your initials on. ☝️click the link in our bio to create your Alphabet Pillows & get your #valentines message on our #Shoreditch billboard. #valentinesday #eastlondon #personalised #illustration #supermundane #valentines