Brands are increasingly looking at Instagram to attract new customers. In fact, Instagram is starting to take a larger place in their marketing mix as brands have understood that delivering good visual content to followers has become key to building loyalty among them.
However all brands are not as successful on Instagram and it might be an industry thing as well as a seasonal one.
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So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, FMCGs and Home goods are leading the way. However the results also show some kind of seasonality. Indeed,while alcohol brands generated the most engagement on Instagram in January, the industry dropped off the top five by February.
National Geographic dips into its high-quality photography from the magazine, giving Instagram followers a look through the lenses of the magazine’s photographers. GE actually invited six influencers and six fans to come up with a marketing campaign.
Socialbakers social media analyst Phillip Ross wrote about what makes a successful brand on Instagram:
So this month, it becomes a little bit clearer just what a brand has to do to strike it big on Instagram: take advantage of the fact that talented people who want to make compelling visual content are out there, and are often excited to be able to help spread the word about a brand with a big following for the increased reach it will give their own page. Even if they don’t work with such creative types directly, brands can certainly learn from them. Some examples of these prime lessons? Post consistently, both in message and in frequency. On that same note, make sure that your account can be found easily, and that users only have to find one account to know it is the brand’s official one.
It does seem rather simple in fact. If you want to be successful on Instagram you really need to share beautiful visual content that represents your brand and get your fans to do the rest for you.
What do you think? Is there any specific brand Instagram account that impressed you lately?
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