Vine Free Analytics Already Available

by • February 15, 2013 • ReviewsComments Off on Vine Free Analytics Already Available3094

If you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing.

The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you’re using the tool.

Once the report is ready, you’ll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days. (Perhaps a paid version will go back further?) The tool includes data such as:

  • Total Engagement (i.e., the number of retweets and replies to your videos)
  • Unique People (that engaged with your videos)
  • Potential Reach and Impressions
  • who engaged with your videos, plus their location, Klout score and general profile info
  • comparison data between your Vine videos and other media that you’ve shared on Twitter, like YouTube or Vimeo videos, Instagram or Path photos and more
  • which Vine videos saw the most engagement

I’ve only tweeted a couple Vine videos in the past week, so my data doesn’t look like much. But you can imagine an active brand getting some value out of the data.

vine-analytics-full

The report only measures Vine videos that you’ve shared on Twitter. And the tool is currently limited to accounts with 100,000 Twitter followers or less.




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