Music streaming app Vevo has been doing its best to personalise users’ experience, especially with its recent iOS, Android and Apple TV applications. Now it is using Spotify, Twitter and YouTube to find out more about the artists that you really care about, and would like to watch and follow.
If you’ve used Vevo, you know that up until now personalisation of your feed has been linked to the selection on your favorite artists in the beginning of the onboarding process. This would essentially train the app to make relevant recommendations for you through the “Spotlight” feed that is tailored to your interests. The new integration with users’ social accounts goes a step further.
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By connecting to users’ Twitter, Spotify and/or YouTube accounts, the app is able to import all the relevant data to personalise their feeds. What they listen to on a daily basis, who they follow, what videos they watch. This creates a much smarter feed, allowing for much more relevant suggestions for users.
The new process also uses machine learning to connect users with relevant artists. It will now ask you to select your favourite genres. Then, it will show you some artists based on your selection. Further selection of artists just leads to deeper understanding by the app, as well as realtime customisations. Creating a unique experience for users is of utmost importance to apps like Vevo, as this is what causes people to really connect and engage with them.
The new personalisation features are now available on Android devices, and will soon be available on iOS as well.