Twitter is already becoming a live-streaming superstar, constantly making deals with content publishers and broadcasters to increase its live offering. With the Golden Globe Awards next week, Twitter will be on the red carpet, live-streaming all the action.
The ceremony of the 74th Annual Golden Globe Awards will take place on January 8, and will be aired live from the Beverly Hills Hilton, on NBC and… Twitter! The social network won’t broadcast the actual awards though – just the action on the red carpet, with celebrities arriving for the awards. The stream will be live from 3 p.m. to 5 p.m. Pacific Time on the night, featuring a host of exclusive interviews with celebrities.
The livestream will be available at goldenglobes.twitter.com, Twitter Moments and @goldenglobes, in the United States. Lorenzo Soria, the Hollywood Foreign Press Association’s president, commented on the move:
Twitter is the recognized partner to help us expand our audience. With the community that Twitter has built, together we will bring the magic of the Golden Globe Awards red carpet to the homes and eyes of aspiring storytellers across the country.
Walk the red carpet, wherever you are.
— Twitter (@Twitter) January 3, 2017