Twitter has been very busy setting up a string of live-streaming deals with broadcasters, ranging from live sports to financial news shows. And now it’s taking on a new challenge – eSports.
Twitter’s foray into eSports broadcasting is its latest deal with ELEAGUE, an eSports broadcaster. ELEAGUE, is an eSports company made up of WME | IMG and Turner Sports. Twitter made a deal with the company to stream the semifinals and championship for Counter-Strike: Global Offensive. During the live streaming coverage, there will be live highlights, stats, score updates, Periscope content, memes, and GIFs all tweeted from the official Twitter account – @EL.
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Anthony Noto, Twitter’s CFO explained a little bit more about the deal:
eSports fans go to Twitter to see and talk about what is happening now in competitive gaming. Gamers are one of the largest and most engaged audiences on Twitter,
we are thrilled to partner with Turner and WME | IMG to bring them the live content from ELEAGUE and Twitter commentary they are already looking for, all on one screen.
ELEAGUE itself considers Twitter to be “the native social platform for eSports”, and that the partnership with Twitter “provides […] passionate fans with an additional opportunity to consume ELEAGUE content”.
And they are not wrong to assume this. The deal itself is only one in a string of partnerships with broadcasters, aiming to turn Twitter into a perfect “social” companion to live broadcasts. But is this enough to get Twitter out of its rut? Will it – or can it – help Twitter in its current stagnant state?