Twitter launched a new “TV Spot” focused on the music industry and featuring Chance The Rapper. But it also introduces a new tagline: #SeeEverySide
Twitter is changing. Twitter is growing. Twitter wants you to use it more. The company is evolving its – still very new – tagline #WhatsHappening to an even stronger one that emphasises it as a multi-way conversation platform.
The new #SeeEverySide commercial shows how people can create and join in conversations about what is happening. But it also reinforces Twitter’s presence in the music industry as the new spot features Chance The Rapper.
In the video, the musician asks his Twitter followers for song requests before his concert and explains
Twitter lets me see what’s happening from every point of view, all perspectives, every side.
In a blog post, Twitter explains that the new campaign aims to show how the platform is the only one which can really spotlight “every side of the conversation, at the speed of Twitter.”