Consumers are watching more video today than ever before. So, to help marketers tell better stories, reach their audiences, and drive results with video ads, Twitter has rolled out In-Stream Video Ads.
The launch of In-Stream Video Ads means that brands can now align their ads with content – either highlights or live-streams from its Amplify partners like publishers, magazines, TV networks, but also sports leagues and news outlets. And with the new format, which includes pre-roll and mid-roll ads, marketers can drive really powerful results.
Sharing recent research (406 Nielsen Brand Effect studies) on the effectiveness of video ads in general, Al Adham explained that users who saw Twitter video ads were 50% more likely to be aware of a brand, whereas they also feel 14% more favourable about a brand. Also, Twitter video ads cause consumers to have an 18% higher purchase intent. Adham explains why:
And this also makes video ads on Twitter almost twice as memorable versus other sites.
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