It’s not a secret that Emoji are everywhere. And Apple’s announcement that iOS 10 will bring automatic Emoji translation into iMessage is a clear sign that this will not change anytime soon.
We use Emojis because they are an easier way to “say more with less” and that is especially important on Twitter and its 140-character limit. And now, starting immediately, Twitter will give advertisers the capacity to target audiences using the Emojis they use.
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The new targeting feature was announced by Neil Shah, Twitter’s ads application-programming interface product manager. In a blog post, Shah explained how “advertisers can now target users who recently tweeted or engaged with tweets that featured Emoji.”
The new targeting is already available to advertisers across the world. However, to get started, you will have to reach out to one of the six Twitter Official Partners: 4C, AdParlor, Amobee Brand Intelligence, HYFN, MakeMeReach and SocialCode.