What makes a case of Monday sickness even worse? We’ll tell you: Having to wait for the bus in the cold weather, well before having your first cup of coffee for the day.
During its last campaign, British Gas smart energy brand Hive provided a solution to this problem. It installed a bus station like no other at Piccadilly, Manchester. What’s so exciting about this bus station? It heats up… with tweets!
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Users who wait at the station, can tweet using the hashtag #TweetToHeat and they receive a response from Hive’s Twitter account while heating up the bus shelter. The campaign, developed by CHI&Partners combines users’ social currency with the brand’s identity: Hive is a smart home kit that allows users to control their heating and hot water remotely.