A small but significant update arrived today on our Twitter clients. The social network now allows you to receive private messages from anyone.
Users can opt-in or out from this new service, through their setting page. Scrolling down the option they will get to see a checkbox which – when selected – enables receiving messages from anyone.
This change may be small, but users will have to be extra cautious with the messages they receive, as they may contain URLs which leads to contaminated pages or dubious programs installations.
On the other hand, this may be a stellar opportunity for brands and marketers to test their broadcasting abilities. With these update, Twitter offers another channel for marketers to test and engage with their followers in a direct, personalised way.
So the question is simple? New Twitter messages: Danger or great opportunity?
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