Twitter: More Ads in Your Search Results

by • February 28, 2014 • Breaking News, TwitterComments Off on Twitter: More Ads in Your Search Results3673

Looks like Twitter is trying to get fresh cash. Following their official announcement, Twitter will now show promoted accounts in your search results.

Also Read: Discover The Account That Draws Your Tweets

Up until now, Twitter was only showing promoted tweets when you searched for something within the platform. The purpose of this update is to bring customers and brands even closer, by connecting both parties in a more immediate way. With this update, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. According to their blog post:

We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.

The update is a result of a recent study which shows that highly engaged users that connect with a brand of their interest, are 72% more likely to perform a purchase from the latter. Twitter also provided a screenshot of what promoted accounts will look like.


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