Twitter is THE social conversation platform. We come on Twitter every day, not only to share our own thoughts, opinions or rants, but also to get involved with what other users are saying.
Today, Twitter is unfolding a new way for conversations to be shown on the Tweet page, so they’re easier to follow.
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The new feature is very similar to work Twitter has done in the past for conversations in the home timeline. Only this time, they are helping us better follow conversations directly on the Tweet page (that’s the page when you see only one specific tweet.)
In-tweet conversations are now grouped together and the most interesting exchanges will now be highlighted right below the tweet. For this, Twitter will use factors such as whether the original account has replied, how many followers the users involved have or even simply how many replies have been made within a conversation.
Conversational tweets are connected by a line on Twitter and you can click on “View other replies” to see more details of the conversation.
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The feature is rolling out today on Twitter.com and will become available on mobile apps in the future.