When most social networks are giving us more and more updates on what our friends have been up to, Twitter is once again differentiating itself. Today, Twitter killed the Discover Tab – that’s the tab that was showing activities based on the people we follow – and replaced it with ‘Tailored Trends’ a new way to follow the top trending topics on the network.
While not many users will missy the ‘Discover Tab’ – be honest, when is the last time you even checked it out? – trends are really what makes Twitter so different and interesting.
With ‘Tailored Trends’ you will be able to know what people are talking about on Twitter, at any given moment and at a single glance.
And to help us make the most of it, Twitter will also add descriptions below each trend:
We know that trends aren’t always self-explanatory, so now you’ll see a description below each trend. Since trends tend to be abbreviations without context, like #NYFW, a description will make it clear that this trend is about New York Fashion Week.
The new trends experience will also include how many tweets have been sent and whether a topic is trending up or down.
With this new feature, Twitter is showing that it is serious about becoming a leading information medium, combining its real-time capacity with great user experience.
If you like our stories, there is an easy way to stay updated:
This new feature is rolling out now on iOS and Android, starting with the U.S. Twitter also mentioned that they are looking at ways to bring similar features to Twitter.com.