After the introduction of Twitter Cards, which allow publishers and media brands to customize their links with previews and other goodies, Twitter has announced the arrival of new, more powerful analytics for its super users.
According to their official blog post, you can now gain insights on how your content is performing and receive personalized tips that will enhance the impact of your tweets to your audience.
You will also have plenty of info regarding the performance of each of your cards and you can tweak them, in order to get more engagement, followers, clicks etc.
Twitter Card Analytics also offer stats regarding the performance of your tweets and cards in correlation with the two following metrics:
- Tweets: See how Twitter users are engaging with all of your Tweets – whether these are Cards or simple updates.
- Followers: See your followers’ growth. In addition, you can identify spikes in follower activity and find a correlation in your Tweet activity.
This new powerful tool was developed over the previous months with the help of ESPN, BuzzFeed, NBC News, Time Inc., MLB, Flipboard, Etsy, Foursquare, and Path. You can access it at analytics.twitter.com or ads.twitter.com, but first make sure that you are already using Twitter Cards or that you are an advertiser on the platform.
Twitter analytics may not be available to all card users for now, but they will roll out during the next few days.
The Twitter Card analytics dashboard is designed to help you find what matters and take action.
You can also check the tutorial that Twitter has published below:
Have you seen the new Twitter Card Analytics? Do you like them?