Twitter has been on the news lately, following the turbulences caused by Dick Costolo’s resignation, however the social network has been continuously releasing updates and features, in an attempt to attract even more interested users and marketers on its platform and improve user experience and retention.
The latest features promise to give users what they are looking for. With the help of big data, Twitter is developing new ways to serve content relevant to its users searches and tweets in a timely manner. How is this possible? Well, the social network is experimenting with two new approaches.
The first one consists of showing all relevant tweets on a dedicated page. For instance, each time users tweet or perform a product search within the app, they will be redirected to a page with all relevant and timely information regarding its price, description, options to buy and visit the site – possibly with the help of a Twitter card.
The announcement continues by offering an example: If you’ re looking for the book “The Martian” by @andyweirauthor, then Twitter will show you images and a description right above the Tweets that are most timely and relevant to you. For the time being, the social network is deploying this new feature showing a limited number of products and places.
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The second approach consists of users and brands curating collections of products and places that they can share directly on the platform. The social network has recruited a series of influential accounts (brands and celebrities) which are working on this new feature. Among them one may find Demi Lovato, Game of Thrones, LeBron James and many more.
Users can learn more about this exciting new feature by visiting the curators profiles. On iOS, users can also find these collections by tapping the search bar, and then tapping the category-based menu beneath it. Make sure to have the latest Twitter app on iOS and Android in order to enjoy this update.
How do you find this new feature?