Some Android users have woken up with a new “Go Live” button on their Twitter app. The button seems to be a new integration of Periscope’s native functionality within the Twitter app.
Is this just a “shortcut”, a way to gain more users, or the impending slow death of Periscope as a standalone app?
The Verge reports that selected Android users are seeing a “Go Live” button when composing tweets this morning. When tapping on the button, users are redirected to Periscope, where they can start live-streaming video, and automatically share it on their Twitter account.
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Integrating Periscope inside the Twitter app makes sense, ever since the former, was acquired by the latter. It also could be a good move trying to encourage more Twitter users to use the live-streaming app, now that Facebook‘s Live feature are gaining momentum.
The feature is only being tested on selected Android users for the moment, but Twitter confirmed it should be rolled out to all users soon:
We’re rolling out a ‘Go Live’ button in Twitter to a small percentage of users/ Over time, all users will have the ability to start a Periscope broadcast from Twitter.
Until now, Periscope had always claimed that it is acting independently from Twitter, but the recent growing success of Facebook Live seems to have motivated Twitter to better integrate its live-streaming services into its main app.
Now, does this mean Periscope will one day cease to exist as a standalone app? Probably not immediately, but in the long term, what could justify the existence of a live-streaming app that is so dependant on Twitter to gain viewers?
What do you think?