As we reported earlier, Twitter is currently developing a top-secret project regarding feedback and user support for UK users, but that’s not all – A protected account emerged yesterday (both The Next Web and Techcrunch report), bearing the username @MagicStats. The description is short and imperative: “I favorite the best tweets I see in real-time”.
So, what’s the story behind it?
Our guess is that Twitter is trying to squeeze third party applications (e.g. FavStar) that crunch users’ retention on timeline. The account’s activity is pretty simple. When a user tweets something that the service thinks will go viral, it favorites the tweet within a few minutes of it being sent.
It’s nice to see the firm rolling out experiments, but let’s see how many of them will actually overcome beta phase.
- Twitter Killed the Fail Whale
- The #1 Mistake Everyone Makes on Twitter
- TweetReach – Your Analytics Tool for Twitter