Twitter Experimenting With Virality Prediction?

by • November 28, 2013 • Breaking News, TwitterComments Off on Twitter Experimenting With Virality Prediction?3205

As we reported earlier, Twitter is currently developing a top-secret project regarding feedback and user support for UK users, but that’s not all – A protected account emerged yesterday (both The Next Web and Techcrunch report), bearing the username @MagicStats. The description is short and imperative: “I favorite the best tweets I see in real-time”.

Screen Shot 2013-11-27 at 2.15.54 PM

So, what’s the story behind it?

Our guess is that Twitter is trying to squeeze third party applications (e.g. FavStar) that crunch users’ retention on timeline. The account’s activity is pretty simple. When a user tweets something that the service thinks will go viral, it favorites the tweet within a few minutes of it being sent.

It’s nice to see the firm rolling out experiments, but let’s see how many of them will actually overcome beta phase.


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