Just a few weeks ago, Kevin Weil, VP of Product at Twitter, had dropped a hint that users would soon be able to share videos natively from inside the Twitter app. As of today, this is a reality. Although early information suggested that recorded videos could last up to 10 minutes, it is now clear that users will only be able to share videos that last up to 30 seconds. Moreover, although there were evidences for the opposite, the truth is that videos shared will not play automatically.
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This move can be a huge step ahead for Twitter, as it is the primary source of breaking news. In fact, publishers could leverage this new feature to increase engagement and drive both community growth, traffic and, therefore, authority. Additionally, Twitter is home to many public figures, celebrities and singers who already share lots of videos- let’s not forget that earlier this week Twitter urged verified accounts to switch to its platform for sharing images, so now it can do the same for videos as well.
In addition to video, Twitter debuted today group messages. Users can now host group discussion threads, and anyone in the group can invite anyone who follows that person back. Sounds like spam-a-lot? Beware, because if used correctly, this could be a huge opportunity for marketers across the globe.
The updates will be gradually rolled out over the coming days, so stay tuned for more updates.
What do you think of the latest Twitter updates?
Images courtesy of The Verge.