Earlier this week we showed you an infographic, which revealed that more than 90% percent of brands, have not used Twitter‘s paid advertising services. For this reason, the social network has been trying to create a suite of ad solutions that will attract marketing managers’ attention and, hopefully, will help them increase their share in the advertising pie.
Twitter‘s struggle to become cash flow positive is no longer a secret; it’s crucial for it to secure funds that will come directly from advertisers and companies. In an attempt to compete with Facebook‘s larger ad suite and beat the e-commerce wave, Twitter will reportedly debut a collection of 15 new ad types, according to The Wall Street Journal.
The leading ad format of the aforementioned suite, seems to be taken straight from the Facebook‘s playbook. More specifically, Twitter will add a mobile-download ad unit, which is now currently in beta-test mode.
— Owen Thomas (@owenthomas) April 4, 2014
The selection of this ad is not trivial; Facebook users downloaded 245 million mobile apps after seeing ads for those apps in their news feeds last year, so this can’t possibly go wrong for Twitter. Rumors about adding a click-to-call button are now more intense than ever, as we reported earlier in March.
Do you think that this move will help Twitter boost its paid services?