Twitter launched Moments two years ago as a way for users to collect different Tweets into stories to easily share with others. Now, users will have the ability to find out just how well their Moments are doing, as Twitter is adding them to Twitter Analytics.
You will now be able to see how popular your Moments are, to be able to create better and more engaging ones in the future. Moments in Twitter Analytics will be available to all on both mobile and desktop. Moments, originally launched to a small number of users two years ago, was opened up to all last year, so this is a pretty logical step from Twitter.
Users who create and share their Moments, will now be able to access information on how their stories are performing. It looks a lot like the information available about your Tweets, including views, likes and shares, as well as unique views. As stories have (or should have) a beginning and an end, Twitter will also be showing users the completion rate as a percentage. So, users will be able to find out how many people actually got to the end of each story.
This is great news for all users or brands who really want to know what effect their stories are having. Moments is still a bit underused, but adding importance to the feature like this helps increase its adoption.