Welcome to the latest edition of this week’s top social media news! Snapchat is changing, putting users first and Facebook is looking for more ad space, while having finally launched #Workplace. Are you ready for this week’s top 5 trending news on We are Social Media?
There is not a week passing by without some stories involving Snapchat. It is true that since Instagram launched Stories, there has been a lot going on in Snapchat world. The latest reaction came with Snapchat deciding to prioritise stories from friends above publishers in its Discover tab. Now while that might upset publishers, I can see why Snapchat would do this; they simply feel threatened by Instagram. What do you think?
Also in the news this week, Facebook Workplace. The finalised version of #FacebookAtWork is now available to everyone. And while it will cost organisations $3 per user per month, Facebook made its platform free for non-profits and educational organisations. That’s nice, isn’t it?
Of course we have more news for you below, so scroll down and have a great week ahead!
|Snapchat Changes Stories And Publishers Will Not Be Happy About It – Snapchat (or Snap) announced two major changes that affect the way it displays stories which could leave publishers puzzled. Snapchat will place your friends’ stories at the very top of the Stories tab. This means that you will have to scroll a lot to see what publishers have posted on Snapchat on their respective Discover page.|
|‘Rich Kids’ Is The World’s Most Exclusive Social Network – Social media has always been about sharing. And it always has been inclusive too. Facebook, Instagram, Twitter, Snapchat, all of these leading platforms are 100% free (and always will be). Anyone with a smartphone, or an Internet connection can access them, create a profile and interact with other users. Rich Kids is very different. It’s an exclusive platform and it isn’t free.|
|Facebook Workplace Is The New Social Networking Service For Enterprises – A couple of weeks ago, we announced that Facebook At Work would soon be available to all for a cost per user. Today, it is finally out of beta, available to every organisation. And it’s now called Workplace. It is the finalised version of a platform that has been tried and tested with more than 1,000 companies worldwide over the past 2 years.|
|Facebook Is Testing Ads In Groups – Facebook claims it will reach maximum advertising capacity on News Feed by mid 2017. So clearly it needs to explore new ways to make money – Workplace is one of them – and find new channels to serve ads. Groups and their 500 MAUs are certainly an answer to this. Users around the world have started to report seeing notices that “We’re testing ads in Groups.”|
|Mastercard Will Soon Allow You To Pay With Selfies In Europe – Brace yourselves citizens of Europe! You will soon be able to pay by snapping selfies. Mastercard is rolling out its much-anticipated ‘selfie pay’ app. So get ready, set, selfie! The technology behind it is pretty mature by now. After having tested the app with 500 lucky users, Mastercard is now preparing for its big roll-out in Europe.|
Tune in next Sunday for a new edition of our top social media news! Enjoy the week ahead!
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