We may be entering a new era in social media marketing. As brands understand the power of content, social platforms seem to play the same game as they work hard to improve the quality of what is shown to their users.
And because we really believe it should all be about content, this week we brought you the stories of Brandon Stanton, created of Humans of New York and of IKEA and their time travel experiment.
Are you ready for this week’s Top 5 news on We are Social Media?
|IKEA Experiments With Time Travel – IKEA has taken content marketing a step further, by creating a series of Youtube campaigns that will help store visitors picture themselves in the future, inside an setting made by IKEA furniture.|
|Twitter Analytics Are Now Free For All – Until now, Twitter had reserved its analytics services for businesses having an advertising spend. However, today, this situation belongs to the past, as the social network decided to give access to its analytics platform to all of its users.|
|Facebook to Eliminate Click-Baiting Headlines in Newsfeed – Facebook has been performing a lot of newsfeed tweaks during the course of the past few months and this time it’s aiming at eliminating all click-baiting activity happening on the social platform.|
|Create Amazing Timelapse Videos With Instagram Hyperlapse – Instagram, the leading photo and video sharing platform has just launched a new standalone app dedicated to shooting time-lapse videos directly and easily from your iPhone: Hyperlapse.|
|The Curious Case of Brandon Stanton’s Humans of New York – Recently, a photographer named Brandon Stanton changed the way we blog. In fact, his unique approach to blogging and storytelling has created a profound impact on advertising and marketing content.|
Have a great Sunday and week ahead!