Up until now, advertisers and marketers took advantage of Tinder‘s rather lenient rules and created campaigns within the app without spending a dime. However, yesterday the app debuted its first ad, and we are sure that many more will follow.
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Tinder‘s first is a video ad from Bud Light beer and it will be visible to users aged 21 and over. The ad appears between swipes and users can control whether to see the video, pause it or redirect to a site to get more details. Bud Light will reportedly experiment with various video lengths to see which ones convert better and get higher views.
Advertising on Tinder is a brand new revenue stream for the app, that, until now, had based its cash flow on premium subscriptions, which were not received quite positively from the community – many users claim that Tinder removed features found in the free version and transferred them to the premium, paid version of the app.
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Last month, we had reported about Tinder‘s thoughts on developing ad solutions for advertisers. Our guess was that it wouldn’t take that long, as the app had been struggling with tribulations across its board of c-level executives.