Facebook is used by many events organisers all over the world to promote their events – whether they are concerts, or conferences, Facebook helps organisers fill up their venues. And by the end of the month, people who want to go to an event can even buy tickets directly through Facebook. According to Buzzfeed, soon you will be able to buy Eventbrite and Ticketmaster tickets without even leaving the platform.
According to the report, Eventbrite and Ticketmaster are about to start selling event tickets on Facebook, and Facebook will be getting an affiliate fee for this only from Ticketmaster. Eventbrite might follow. Tickets then still have to be claimed on the actual event website, whether this is Eventbrite or Ticketmaster. Initially general admissions events will be included in the scheme, but more events will be coming soon. A spokeswoman confirmed the pilot to Fortune.
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In a statement to Fortune, Facebook explained
Millions of people on Facebook connect with their favorite bands, artists and causes to find out about events happening in their community. We’ve heard feedback from venues and artists that Facebook is an important platform for them to update and connect with fans. We’re excited to help partners like Ticketmaster sell more tickets via Facebook and to make ticket purchasing easier and faster for people.
Last year, Facebook started allowing users to hail an Uber or Lyft via Messenger, and users can also buy certain tickets via Messenger’s visual assistant, M. Also, last month, KLM started allowing its passengers to carry out several other actions through Messenger.