wersm-nhtsa-last-call-vr-campaign

This VR Campaign Gives Your One More Reason Not To Drink And Drive

by • January 18, 2017 • Creative CampaignsComments Off on This VR Campaign Gives Your One More Reason Not To Drink And Drive3060

We are all used to seeing shocking and frightening campaigns, featuring scenes from car crashes, pleas from survivors, and accurate facts about why drinking and driving should never go together.

But what about experiencing everything first hand? Why wouldn’t you want to take a closer look at the decisions that can influence your ability to drive; or those that can your protect your life?

The National Highway Transportation Safety Administration (NHTSA) launched a campaign that avoids previous clichés, and strikes a chord where it should; at your own responsibility to make the right decisions as an adult person.

The campaign, named “Last Call” is a VR experience taking you through the ritual of going out and having a good time, drinking with your friends. All you have to do is wear your headphones, switch to your mobile device (Google Cardboard preferred) or VR set, and let it sink in.

You start either at a cocktail bar or a sports bar. Pick your drink, hang out with your friends, play darts, chat with other patrons, have another drink, and ultimately drive, or call a taxi back home. It’s your choice after all.

Check out the Last Call campaign here.


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