Social Media advertising is now a widely spread practice among brands and businesses. Social media allows targeting an audience like no other platform, and their ROI is on the rise.
However, as platforms still evolve, templates and designs are soon obsolete. Yes, all platforms, and especially Facebook and Twitter more recently, often change their layouts and ad formats usually evolve with them.
Moreover, platforms seem to come up with new type of ads all the time and it can sometimes be difficult to keep up with all these different shape and sizes. So how do you go about designing your ad visuals when planning a cross-platform campaign?
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