Imagine this: You are desperately want to show to your friends a video on YouTube and just when you find it; there’s pre-roll ad that ruins it all. And what’s worse? You can’t click it to go away! Well, what if you didn’t want it to go away?
You see, many advertisers are fighting to capture our attention in 5 seconds, before the appearance of the ‘Skip Ad’ button. But just how many of them manage to do so? That’s right, not many. And when a pre-roll ad succeeds in gaining our interest and admiration, do we know what’s the reason behind it?
Sure, great production helps, but successful pre-rolls have something else in common; They are unpredictable and funny. Just like Geico car insurance did, which produced a series of hilarious pre-roll ads that left us laughing, puzzled and NOT clicking the ‘Skip Ad’ button. You can check them out below.
Family: Unskippable – GEICO
Elevator: Unskippable – GEICO
High Five: Unskippable – GEICO